WHAT’S INSIDE:
The antiquated marketing funnel is predicated on pushiness, the hard sell, and false assumptions about how audiences behave in the real world.
In fact, the notion that marketing happens in a funnel at all is inherently flawed.
In CONTENT CAPITALIST, I’m revealing a radical new model for a new era of online business, one that puts content—not product—at the core. I call it the Content Continuum:
Legacy sales and marketing techniques are dead. Top entrepreneurs are taking a more nuanced approach by flipping the script and embracing a pull model. They’re distributing more value to more people than everyone else and turning the tables until their audience is lining up to invest.
From Discovery to Nurturing to Investment, to Enrollment, Ascension and Advocacy, the new way is about using a leveled-access content distribution approach and arbitraging high-leverage lead gen systems before the rest of the market catches up. This is how to win today.
Inside, you’ll also learn how to:
» Turn social followers into subscribers and group members
» Integrate neuro-emotional techniques to trigger engagement
» Use smart growth hacks and AI to drive outsized ROI
» Incorporate “high-status sales” processes from intake to meeting to post-call
» Set up “customer success insurance” to guarantee results (and testimonials)
» Prepare for a hyper-digitized future of content-led commerce
Also included are exclusive Q&As with John Lee Dumas (Entrepreneurs on Fire), Matt Wallaert (ex-head, behavioral science, Microsoft), Robert Skrob (membership expert), and others.
I’ll guide you through the Continuum step-by-step, giving you specific tactics to shift into a new paradigm of content-led commerce. The future of capitalism will be collaborative and content-centric. And this is ground zero.
WHAT OTHERS ARE SAYING
“Michael includes more brilliant marketing strategies in one chapter than most agencies have in their entire office!”
– Ben Arritt, Chief Revenue Officer, Founder, Grokketship
“Listen to him. He’s right. Boldly breaking with the past and telling you the way things work now. So many surprising insights, but more importantly: specific ‘do this’ tactics that will inspire you to take action right away. I got so much out of this book. Highly recommended.”
– Derek Sivers, author, TEDtalk speaker, founder of CD Baby
”Michael hits the nail on the head. This is exactly what it takes for success in the emerging digital economy. As someone who has built some of the biggest brands in the personal development space, let me say: you have to read and apply what’s inside this book if you want to keep your customers for life.
– Anton Wisbiski, Author, Coach, Entrepreneur, Inventor of CEO^2
About the Author
Michael Becker is an entrepreneur and creator economy expert. In his 10-year career, he’s worked with global enterprises and new startups, helping lead to four acquisitions including Emarsys’ half-a-billion-dollar sale to SAP. In 2018, following a personal awakening, he created New Earth Knowledge™, which he grew to 60k followers before exiting in 2023. Michael holds a BA in Communications from Butler University and resides in Las Vegas. You can follow him on Instagram where he shares minimalist insights and illustrations, @officialmbecker.
