Content-Led GTM Advisory for B2B SaaS

Build pipeline across content, outbound, and lifecycle. I work with Series A–D B2B SaaS teams to install systems that scale you toward $100M+ ARR.

Free Consult How I Work
10+
Unicorns helped
$700M+
Cumulative exit value
5x
Average conversion lift across clients

Where I Drive Growth

I focus on the specific points in your funnel where pipeline is created, conversion is won, and revenue compounds.

Content Engine (ToFu + Demand Creation)

Build or commission a branded, viral-ready content property that attracts the ICP.

Outbound & Prospecting Systems

Drive acquisition with outbound prospecting cadences + sequencing that converts.

Trial Conversion (PLG + Lifecycle)

Turn trial signups into paying users with welcome experiences geared to activate.

Onboarding & Customer Activation

Enable customers with onboarding sequences plus in-product messaging + nudges.

Retention & Expansion Systems

Increase LTV with lifecycle touch points, expansion triggers, and upsell strategies.

Full GTM System Buildout

Full funnel audit (content → product → lifecycle), WIG + KPI framework, 30/60/90 system design.

Why Hire Me

I step in, diagnose, and fix the constraint blocking revenue. I operate as an embedded or fractional GTM partner — rebuilding systems and driving measurable outcomes in 30–90 days. 2× YC-affiliated, ex-SAP (Emarsys), former Antler EIR. Built and exited a media business. Advised B2B SaaS from pre-revenue through Series D.

12 YOE in VC-backed SaaS
3x Author, 1x Exited Entrepreneur
YC, SAP, and Antler affiliated
Cross-functional: content, outbound, product

What It’s Like to Work With Me

★★★★★

"Michael stepped in at Teradata and quickly elevated our marketing and thought leadership. He led research, writing, and distribution while expanding our reach across key channels."

CF

Christy Uher Ferguson

ex VP, Thought Leadership, Teradata
★★★★★

"Michael was foundational in shaping our content strategy at Emarsys. He built a blog that became a leading resource for marketers, driving 300%+ organic growth and contributing to pipeline as we scaled toward a $500M SAP acquisition."

LT

Lindsay Tjepkema

ex VP, Marketing, Emarsys
★★★★★

"Michael stepped in at HackerRank to support high-priority growth initiatives, bringing clarity and speed to execution. He elevated our messaging and contributed to +14% QoQ SQL growth, ~$3.3M in pipeline, and a 5× lift in key conversion flows."

MC

Muzafar Chaudhry

ex Head of Demand Generation, HackerRank

Pricing & Engagement

I work with a small number of companies at a time. Best fit: AI B2B SaaS / Hybrid PLG + sales-led. Every engagement starts with a single objective tied to revenue.

Focused Sprint
$12K–$18K, fixed
  • Outbound system build
  • Lifecycle / activation overhaul
  • Funnel + conversion audit
  • Content engine strategy (v1)
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90-Day Build
$25K–$35K / mo
  • WIG + execution framework
  • Full funnel audit + rebuild
  • Content, outbound, and lifecycle systems
  • Product nudges + expansion strategy
  • Ongoing iteration tied to pipeline + conversion
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Ongoing Residency (Selective)
Custom pricing
  • System optimization + scaling
  • New channel expansion
  • Team enablement + handoff
  • Ongoing testing + iteration
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FAQs

I operate as an embedded partner, not an extra layer of process. We align upfront on the objective and plan, then I work independently across content, outbound, and lifecycle. Your team is involved where needed — product, GTM, or leadership — but I don’t require constant coordination or meetings to move things forward. The goal is to increase output and clarity, not add overhead.

We identify what’s actually driving or blocking pipeline across content, outbound, and product — and fix it. That means tightening what’s working, cutting initiatives that aren’t producing revenue, and reallocating time and resources toward higher-leverage systems. In some cases, roles, workflows, or ownership need to change. The goal isn’t to preserve effort — it’s to rebuild the system around what actually drives pipeline.

I own the highest-leverage parts of the system — messaging, flows, key assets, and initial builds across content, outbound, and lifecycle. I don’t operate as your day-to-day content engine unless I’m embedded long-term. Instead, I help you stand up the system, then either transition it to your internal team or bring in the right agency/freelancers from my network to run it. The focus is on building the system correctly — then ensuring it’s resourced and executed without becoming dependent on me.

You’ll see early directional movement within 2–4 weeks — replies, engagement, conversion improvements. Within 30–90 days, we’re looking for measurable impact tied to pipeline, activation, or revenue based on the objective we set.

Every engagement is anchored to a single revenue objective. If we can’t identify a credible path to ROI upfront, I won’t take it. I don’t do surface-level deliverables — I stay engaged until the needle moves against that objective. If progress isn’t happening, we adjust the system until it is.

Ready to Fix What’s Blocking Your Pipeline?

You Don’t Need More Marketing. You Need a System That Produces Revenue.

Book a Working Session

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