Growth advisor · Marketing operator · Author
I help technology companies sharpen their story, grow revenue, and become more valuable.
I work directly with founders and marketing leaders at B2B SaaS and AI companies on positioning, product launches, demand generation, lifecycle marketing, and focused growth mandates.
12+ years across early-stage startups, YC companies, growth-stage SaaS, and enterprise software.
Selected companies I’ve worked with
How I help
Senior marketing help for important growth work.
I find the few issues limiting growth, set clear priorities, and stay close enough to the work to make sure it ships.
Clarify positioning and go-to-market.
Define the category, audience, company story, website message, and launch plan—then carry that message across sales and marketing.
Build demand and improve conversion.
Create content, ABM, outbound, onboarding, and expansion programs tied to pipeline, product usage, and revenue.
Add senior operating capacity.
Embed with founders and marketing leaders to set priorities, coordinate teams and partners, and get the work shipped.
Selected work
Full-time leadership, fractional work, and owned projects.
Four examples showing the assignment, what I did, the result, and where to see the full work.
Acquired by SAP · 2020Five years helping build Emarsys in the U.S.
I joined as an early U.S. content hire and helped build the American media and demand programs. I developed a category-leading marketing publication, grew organic traffic by more than 300%, and supported U.S. expansion through the company’s acquisition by SAP.
Book · Newsletter · YouTubeUbiquitous
Ubiquitous is my forthcoming flagship book and media project about how AI-era startups go from $0 to $100M by becoming everywhere. It includes a pre-launch community and newsletter, plus the documentary-style YouTube series I create and host.
Fractional marketing work with two YC companies.
Publishing ideas and building audiences.
I published Content Capitalist with Tilt Publishing in 2024, alongside two independently published books. Earlier, I created New Earth Knowledge and grew it into a 60K+ community with essays, visual teaching, a newsletter, and two digital guides.
Explore books & mediaIn their words
What former leaders and clients say.
Three perspectives from enterprise software, growth-stage SaaS, and an embedded mandate.
Michael was foundational in shaping our content strategy at Emarsys. He built a blog that became a leading resource for marketers, driving 300%+ organic growth and contributing to pipeline as we scaled toward a $500M SAP acquisition.
Michael stepped in at Teradata and quickly elevated our marketing and thought leadership. He led research, writing, and distribution while expanding our reach across key channels.
Michael stepped in at HackerRank to support high-priority growth initiatives, bringing clarity and speed to execution. He elevated our messaging and contributed to +14% QoQ SQL growth, ~$3.3M in pipeline, and a 5× lift in key conversion flows.
Writing published by
Beyond the work
Midwest values. West Coast soul. Global citizen.
I was born and raised in the Midwest, built much of my career in Silicon Valley, and have since lived and worked across more than 15 countries. Silicon Valley is home, even when I’m abroad.
I’ve worked from Dubai, Amsterdam, Hawaii, Mexico, Costa Rica, Bali, Kuala Lumpur, and Bangkok—usually alongside global teams and independent specialists spread across several time zones. In 2024, I joined Antler MENAP in Dubai as one of roughly 80 entrepreneurs selected for its spring cohort.
That international life grew from the same curiosity behind New Earth Knowledge: test assumptions, seek better questions, and share what I learn. Outside work, I’m usually reading about business, consciousness, or esoteric history; listening to a paranormal podcast; or finding a hard hike, long run, or cold plunge.
Considering a strategic sale?
I selectively help owners prepare buyer materials, identify likely acquirers, and run targeted outreach.
Learn about M&A brokerageWork with Michael
Need senior help on an important growth problem?
Send me the company, the numbers, and what feels stuck. I’ll review the context and tell you directly whether I can help.