Early-stage tech and software
Pre-revenue assets and SaaS, AI, developer-tool, and software companies through roughly $10M ARR.
Strategic M&A · AI & SaaS · Media
Michael
Becker.
I help software founders build value, position for strategic acquisition, and negotiate from strength.
Founder-side M&A advisor for early-stage SaaS, AI, and software IP. Former software operator, Antler Dubai EIR, author of Content Capitalist, and creator of Ubiquitous.
- 12+ years in software
- Ex-SAP / Emarsys
- Antler Dubai EIR
- 3 published books
Selected operating and advisory experience
Emarsys
Teradata
HackerRank
The work
Founder-side M&A, books, and conversations about how companies grow.
Most of my time goes to founder-side M&A. The rest goes to studying how software companies earn attention, grow, and become strategically valuable. Every part of the work draws on 12+ years inside SaaS, AI, growth, and go-to-market teams.
01 Founder-side M&A Selective sell-side representation for early-stage tech, AI companies, pre-revenue technology assets, and software IP.
I run an exclusive, private sale process for founders who want serious strategic buyers, sharp positioning, and one advisor accountable from initial diligence through close.
Research before outreach
A named buyer universe, tailored acquisition briefs, Looms, mockups, and product concepts built for specific acquirers.
One advisor through close
Qualification, outreach, buyer calls, diligence, offers, negotiation, and closing support stay with me.
02 Ubiquitous A forthcoming book, newsletter, podcast, and research project about how software companies become category leaders.
I’m building Ubiquitous around one question: how does a startup go from unknown to everywhere?
Growth from $0 to $100M
A field guide to the product, distribution, brand, and customer decisions behind breakout software growth.
Conversations with operators
Candid interviews with founders and leaders who helped turn emerging companies into category names.
Ideas builders can use
Original essays and company case studies about earning attention, adoption, and durable market presence.
03 Speaking & media Keynotes, essays, and direct conversations about software growth, AI, strategic value, and company-building.
I focus on the decisions, tradeoffs, and inflection points that change a company’s trajectory.
Growth, value, and category creation
AI-era growth, content as enterprise value, software acquisitions, founder-side M&A, and category leadership.
Stage, studio, or private room
Keynotes, panels, podcasts, guest interviews, workshops, and private executive sessions.
Research-led and direct
Useful conversations built around real decisions, clear examples, and lessons operators can apply.
Primary practice
Strategic M&A advisory for early-stage tech, AI, and IP.
I represent founders selling software companies and technology assets from pre-revenue through roughly $10M ARR. I pressure-test the asset, build the buyer case, identify the right strategic acquirers, and manage the process through diligence, offers, and close.
The brokerage page shows my current mandates, transaction experience, fit criteria, and sell-side M&A process. It is also the place to start if you need a SaaS M&A advisor, pre-revenue M&A broker, M&A agent, or software acquisition representative.
Pre-revenue to ~$10M ARRSoftware, AI, and strategic technology assets
Named strategic buyersBuyer-specific research and acquisition positioning
Direct founder representationOne accountable advisor throughout the mandate
The flagship idea
Ubiquitous reveals the new path to $100M ARR for AI-era startups.
I’m interviewing founders and operators, studying breakout software companies, and turning the patterns into a practical book, original essays, a YouTube series, and an audio podcast.
- 15 chaptersOriginal operating framework
- 25+ interviewsFounders, authors, and leaders
- 400+ readersPre-launch community
Books by Michael Becker
Published books across business, consciousness, and productivity.
Each book started with a question that kept pulling me back: how ideas create commercial value, how consciousness shapes experience, and how to live with greater self-authorship. Ubiquitous is the next one.
Content Capitalist
A 30-chapter operating model for turning content into durable business capital.
ISBN 979-8-9898626-4-1
View at Barnes & Noble
Order of the Infinite
Essays on spiritual awakening, consciousness, and the hidden order beneath human experience.
ISBN 9798327621848
View the book
Practices for Sovereign Living
Essays on self-authorship, clear choice, and sovereignty in a world competing for attention.
ISBN 9798288118852
View the bookAbout Michael
A software operator turned founder-side M&A advisor.
I’ve spent more than 12 years across SaaS, AI, content, growth, and go-to-market. I was at Emarsys before and through SAP’s acquisition, Teradata Applications before its divestiture, and SharpenCX during the investment period preceding its acquisition. In 2024, I joined Antler MENAP in Dubai as an Entrepreneur in Residence.
In 2023, I sold a pre-revenue media asset I built myself. That founder exit opened the door to sell-side M&A representation for early-stage technology companies.
“I’m on the founder’s side. My job is to identify where the asset creates disproportionate value and pursue the strongest credible outcome.”Read the M&A background
2017–2022
Emarsys through SAP acquisition
Built the U.S. content and editorial engine across five years of expansion and acquisition context.
2023
Founder-owned asset sale
Built, operated, and sold a pre-revenue digital media asset.
2024
Antler MENAP · Dubai
Entrepreneur in Residence working with early-stage founders across AI, SaaS, and emerging technology.
Today
Strategic M&A + Ubiquitous
Founder-side software acquisition mandates alongside a growing body of research, writing, and interviews.
Speaking, interviews & ideas
Writing and speaking on software growth, AI, and strategic value.
I’ve delivered keynotes and panels, published original work across major marketing and business platforms, and interviewed founders, authors, and commercial leaders about the choices behind company growth.
- Shep Hyken
- John Lee Dumas
- Jamie Turner
- Mark Organ
- Scott Brinker
In their words
“Michael was foundational in shaping our content strategy, driving 300%+ organic growth and contributing to pipeline as we scaled toward SAP’s acquisition.”Lindsay Tjepkema · Former VP of Marketing, Emarsys
Published in & written for
Forbes
Content Marketing Institute
MarketingProfs
Convince & Convert
CustomerThink
For software founders
View M&A advisory
Considering a strategic sale?
Explore current mandates, fit criteria, and Michael’s private sell-side M&A process for early-stage software, AI, and IP.
For founders and operators
Read and subscribe
Follow the Ubiquitous research.
Read original essays and follow the book, podcast, and YouTube series on how software companies earn attention and become category leaders.