Practical writing for founders and operators.
Original essays on positioning, distribution, customer acquisition, product adoption, brand, and the business decisions behind fast-growing companies.
Michael Becker · Advisor, author & speaker
Silicon Valley · Working globally
Growth advisor · Author · Speaker
I help companies grow revenue—and become more valuable.
I work with founders, marketing leaders, and holding-company operators across B2B SaaS to perfect positioning and improve acquisition, conversion, expansion, and retention to lower CAC and increase company value.
12-year SaaS and startup operator$700M exit trail, 2x YC-affiliated, founder of Ubiquitous, multi-time author and speaker.
40+ companiesFull-time, fractional, and advisory work.
12 unicornsWorked with teams at 12 billion-dollar technology companies.
$700M+Combined disclosed acquisition value.
60K+Community built through New Earth Knowledge.
Long-term engagements · 3+ months
How I help
Lifecycle optimization and growth.
I use a proprietary content-first approach to scale customer value from awareness to enrollment to retention. My work spans product launches, demand generation, onboarding, expansion, and focused growth projects.
Positioning and go-to-market.
Define the audience, market category, company story, website message, and launch plan—then use the same message across sales and marketing.
Demand generation and conversion.
Build content, ABM, outbound, onboarding, and expansion programs tied to pipeline, product usage, and revenue.
Fractional marketing leadership.
Set priorities, coordinate teams and partners, and make sure the work gets done.
Selected work
Full-time leadership, fractional gigs, and media work.
Selected work with Emarsys, HackerRank, and Polymail—alongside Content Capitalist and New Earth Knowledge.
Acquired by SAP · 2020Five years building Emarsys’s U.S. content and demand programs.
Joined as an early U.S. hire and helped build the Americas content program. Launched a branded media property and supported U.S. expansion through SAP's 2020 acquisition.
300%+ organic growthARR: $134M → $175MMedia hub built$500M SAP acquisition
View the Emarsys case study 
2x YC-affiliated with HackerRank and Polymail.
HackerRankPositioning, product launches, lifecycle marketing, demand generation, +14% QoQ SQL growth, and approximately $3.3M in pipeline.PolymailPositioning, website strategy, outbound campaigns, affiliate growth, and trial-to-paid onboarding with new owner-operator.
Content Capitalist
My 2024 book on leveraging content to do four jobs: monetize the base audience, drive new customer acquisition, reduce churn, and increase expansion revenue.
Explore books & media ↗
New Earth Knowledge
Media property grown over four years via consistent publication of original essays, visual education, digital guides, and coaching.
See the project ↗Independent book + media brand
Ubiquitous
How AI-Era Startups Go from $0 to $100M by Becoming Everywhere.
Ubiquitous is the independent book and media brand I’m building to study how breakout software companies earn attention, turn it into customers, and become the company buyers think of first. I publish the work through a forthcoming book, a newsletter, an audio podcast, and a research-led YouTube series.
Ubiquitous: The Book
Original research, company case studies, and practical models for building awareness, acquisition, activation, expansion, and retention.
Watch research-led founder interviews.
Visual business documentaries about the decisions, constraints, and turning points behind company growth.
Listen to Ubiquitous.
Solo analysis and selected conversations for founders and operators who prefer to follow the work in audio.
Selected past conversations
Interviewed dozens of the brightest commercial minds on Earth.
I interview founders and marketing leaders about what they built, how they grew it, what went wrong, and which decisions made the difference. New documentary-style interviews will appear on Ubiquitous.
Watch and subscribe on YouTube ↗Selected conversations
In-person conversations
Media + speaking
Media features, guest appearances, and keynotes.
I speak about content, company growth, and the ideas behind Ubiquitous—on stage and in selected interviews.
Selected podcast appearances
In their words
What leaders and clients say.
Feedback from leaders at Emarsys, Teradata, and HackerRank.
Michael was foundational in shaping our content strategy at Emarsys. He built a blog that became a leading resource for marketers, driving 300%+ organic growth and contributing to pipeline as we scaled toward a $500M SAP acquisition.
Lindsay TjepkemaVP of Marketing (ex) · Emarsys
Michael stepped in at Teradata and quickly elevated our marketing and thought leadership. He led research, writing, and distribution while expanding our reach across key channels.
Christy Uher FergusonVP of Thought Leadership (ex) · Teradata
Michael stepped in at HackerRank to support high-priority growth initiatives, bringing clarity and speed to execution. He elevated our messaging and contributed to +14% QoQ SQL growth, ~$3.3M in pipeline, and a 5× lift in key conversion flows.
Muzafar ChaudhryHead of Demand Generation (ex) · HackerRank
Published in & written for
Entrepreneur in Residence · Antler MENAP · Dubai 2024
Ten-week founder residency in Dubai.
I was the only U.S. national in Antler MENAP’s Spring 2024 cohort. I worked with founder teams across the region, including an intensive with neocore, who is developing EEG-sensing earbuds to augment device content based on declining focus, mood fluctuations, and cognitive bandwidth.
I built their early website and waitlist and helped create pitch materials leading to a $180K Antler pre-seed investment.
<1%Founder acceptance reported by Antler MENAPOnly U.S. nationalSpring 2024 cohort$180KAntler pre-seed investment
Beyond the work
Midwest values. West Coast soul. Global citizen.
I was raised in the Midwest, built much of my career in Silicon Valley, and have lived abroad and traveled to more than 15 countries. California is my home base, even when I’m away.
My work has always been international. I collaborate with founders, in-house teams, contractors, and specialist freelancers across regions and time zones.
Outside work, I read, journal, listen to paranormal podcasts; and look for hard hikes, quiet cafes, or fitness recovery studios for acupuncture, massage, cold plunges, hydration therapy, and longevity work.
U.S. home circuit
Silicon ValleyLos AngelesLas Vegas
Global hubs
DubaiAmsterdamBangkokKuala LumpurSingaporeTorontoDoha
The long gameBuild Ubiquitous into a global media brand, invest in and advise founders through my own angel fund, and use that autonomy to write, speak, and travel on a truly international scale, while dedicating my life to consciousness expansion, awakening the collective, and eventually, strategic philanthropy to fight agains homelessness, hunger, and poverty.
For software founders
Considering a strategic sale?
I selectively help software owners prepare buyer materials, identify likely acquirers, and conduct private outreach.
Explore M&A brokerageWork with Michael
Has your company outgrown its current story?
Send me the company, recent numbers, and the growth problem you need to solve. I’ll review it and tell you directly whether I can help.