Growth advisor · Author · Speaker
I help technology companies grow revenue—and become more valuable.
I work with founders, marketing leaders, and holding-company operators across B2B SaaS and AI. When the market still sees an outdated version of the business, I update the positioning and improve acquisition, conversion, expansion, and retention to lower CAC and increase company value.
Long-term engagements · 3+ months
How I help
When the business has changed—but the market still remembers the old story.
I update the positioning and apply it across product launches, demand generation, onboarding, expansion, retention, and focused growth projects.
Positioning and go-to-market.
Define the audience, market category, company story, website message, and launch plan—then use the same message across sales and marketing.
Demand generation and conversion.
Build content, ABM, outbound, onboarding, and expansion programs tied to pipeline, product usage, and revenue.
Fractional marketing leadership.
Set priorities, coordinate teams and partners, and make sure the work gets done.
Selected work
Full-time leadership, fractional work, and media I own.
Selected work with Emarsys, HackerRank, and Polymail—alongside Ubiquitous, Content Capitalist, and New Earth Knowledge.
Acquired by SAP · 2020Five years building Emarsys’s U.S. content and demand programs.
I joined as an early U.S. content hire and helped build the American content and demand programs. I launched a marketing publication, grew organic traffic by 300%+, and supported the company’s U.S. expansion through its acquisition by SAP.
Ubiquitous
How AI-era startups go from $0 to $100M by becoming everywhere.
Explore the book, newsletter, and show
Fractional marketing for HackerRank and Polymail.
Speaker
Keynotes on content, growth, and how companies become ubiquitous.
I speak to founders and marketing teams about creating content people remember, reducing dependence on paid acquisition, and becoming known in their market.
In their words
What leaders and clients say.
Feedback from leaders at Emarsys, Teradata, and HackerRank.
Michael was foundational in shaping our content strategy at Emarsys. He built a blog that became a leading resource for marketers, driving 300%+ organic growth and contributing to pipeline as we scaled toward a $500M SAP acquisition.
Michael stepped in at Teradata and quickly elevated our marketing and thought leadership. He led research, writing, and distribution while expanding our reach across key channels.
Michael stepped in at HackerRank to support high-priority growth initiatives, bringing clarity and speed to execution. He elevated our messaging and contributed to +14% QoQ SQL growth, ~$3.3M in pipeline, and a 5× lift in key conversion flows.
The Podcast
I find the brightest entrepreneurs and marketing minds I can—and talk to them.
I interview founders and marketing leaders about what they built, how they grew it, what went wrong, and which decisions made the difference. New documentary-style interviews appear on Ubiquitous.
Watch and subscribe on YouTube ↗
In-person conversations
Published in & written for
Entrepreneur in Residence · Antler MENAP · Dubai 2024
Ten-week founder residency in Dubai.
I was the only U.S. national in Antler MENAP’s Spring 2024 cohort. I worked with founder teams across the region, including a company developing EEG-sensing earbuds for non-invasive brain-computer interfaces.
For that company, I built the early website and waitlist and helped create pitch materials before it received a $180K Antler pre-seed investment.
Beyond the work
Midwest values. West Coast soul. Global citizen.
I was raised in the Midwest, built much of my career in Silicon Valley, and have lived abroad and traveled to more than 15 countries. Silicon Valley is home, even when I’m away.
My work has always been international. I collaborate with founders, in-house teams, contractors, and specialist freelancers across regions and time zones.
Outside work, I read about business, consciousness, and esoteric history; listen to paranormal podcasts; and look for a hard hike, long run, or cold plunge.
Considering a strategic sale?
I selectively help software owners prepare buyer materials, identify likely acquirers, and conduct private outreach.
Explore M&A brokerageWork with Michael
Has your company outgrown its current story?
Send me the company, recent numbers, and the growth problem you need to solve. I’ll review it and tell you directly whether I can help.