Blog Articles

The internet is overflowing with content, and just showing up doesn’t cut it anymore. If you want to truly stand… Read more: Over-Deliver to Win in the Content Game

You have to be willing to wager with the Universe, standing strong but stubborn for the things you’re unwilling to… Read more: Why I’m Betting on Solitude: Holding Out for Connections That Set My Soul on Fire

I have seven core “business growth values” that guide my decisions and help me stay focused when making decisions in… Read more: My Top 7 Business Growth Principles

Don’t get paid for the work itself. Get paid for the energy required to make the work special. That starts… Read more: Become an Irreplaceable Linchpin

And just like that, the first half of 2024 is done. I swear, I blinked and we’re already halfway through… Read more: H1 2024 in Review: 3 Big Trends

Leave odds and probabilities to the bookies and bettors. You have to take chance out of the equation as much… Read more: The Power of Deliberate Action in Shaping Your Reality

We weigh interviews too highly when hiring. Divorce a candidate’s interview skills with their ability to effectively do the job… Read more: Hiring Tip: Intangibles > Interviews

Pricing structure is one of the most popular questions I get. For service or client based companies, you essentially have… Read more: Pricing Structure: Tiered Options or Single Price Point

Dating apps present a fascinating business model, one in which the marketers and behavioral scientists behind the scenes must figure out how to maximize usage and create an ultra sticky platform for both sides of the network.

Three ways to enable monthly recurring revenue (MRR) and three ways to grow customer lifetime value (CLTV).

A simple four-step KPI measurement framework for marketers.

Life is made up of various interconnected systems operating at different scales.

Divergent thinking involves seeking multiple solutions where one might see only one, viewing life not linearly but as multidimensional. This critical attribute of genius reveals deeper truths beyond the apparent.

The biggest “hack” to win with content is to arbitrage attention. The way you do that is by deploying HQ,… Read more: Arbitraging Attention with Content

Entrepreneurs should shift to a decentralized, participatory content model, enhancing authenticity and expertise company-wide.

Content marketing attracts committed audiences, driving long-term customer value.

Four-step formula to dominate the creator economy with unique solutions.

Effective marketing drives action through content that progress audiences from basic awareness to recognizing urgent needs. Understanding decision-making at four psychological levels—periphery, preference, priority, and pressing need—is crucial for tailored, impactful marketing that fosters real transformation.

Effective pricing hinges on data, desire, decision-making, and psychology.

Private groups focus on core audiences for deeper, value-driven engagement.

The future of marketing is content communities. VIP hashtag#content communities let you move to a “pull” model, leaving abrasive prospecting tactics in… Read more: The Future of Marketing is Content Communities

Creators and consumers shape culture and trends, with creators aiming to captivate and retain long-term audience attention through engaging content.

One under-leveraged monetization strategy that can allow you to run a clean blog without intrusive ads (which badly disrupt the… Read more: How to Use Native Ads & Promotional Packages to Monetize Your Content

Enhance cold outreach by refining strategy, technique, and messaging.

Outsourcing is growing in popularity among solopreneurs and SMBs.

Execution on the idea—in an efficient way—is infinitely more important than the idea itself.

Are overseas freelancers a threat to American knowledge workers? What are the implications of the freelance explosion for U.S. creatives?