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Author: michaeljoelbecker
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The Ultimate Measurement Framework to Tie Marketing to Revenue (10 KPIs)
A simple four-step KPI measurement framework for marketers.
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How to Play the Game of Life
Life is made up of various interconnected systems operating at different scales.
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The Magic of Divergent Thinking
Divergent thinking involves seeking multiple solutions where one might see only one, viewing life not linearly but as multidimensional. This critical attribute of genius reveals deeper truths beyond the apparent.
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Arbitraging Attention with Content
The biggest “hack” to win with content is to arbitrage attention. The way you do that is by deploying HQ, […]
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How to Build a Distributed Branded Newsroom (B2B/SaaS)
Entrepreneurs should shift to a decentralized, participatory content model, enhancing authenticity and expertise company-wide.
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How to Win by Investing in Content Marketing
Content marketing attracts committed audiences, driving long-term customer value.
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The Content-Led Business (4-Step Formula)
Four-step formula to dominate the creator economy with unique solutions.
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The 4 Layers of Decision Making: How to Become a Pressing Need
Effective marketing drives action through content that progress audiences from basic awareness to recognizing urgent needs. Understanding decision-making at four psychological levels—periphery, preference, priority, and pressing need—is crucial for tailored, impactful marketing that fosters real transformation.
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Pricing Strategy for High-Ticket Offers & Subscription Businesses
Effective pricing hinges on data, desire, decision-making, and psychology.
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Ultimate Guide: Building & Running a VIP Content Group
Private groups focus on core audiences for deeper, value-driven engagement.