What I learned from Emarsys’ $500M sale to SAP
In 2019, SAP bought Emarsys for $500M. By then, ARR had climbed from about $135M in 2017 (when I joined) […]
In 2019, SAP bought Emarsys for $500M. By then, ARR had climbed from about $135M in 2017 (when I joined) […]
The biggest “hack” to win with content is to arbitrage attention. The way you do that is by deploying HQ, […]
The future of marketing is content communities. VIP communities let you move to a “pull” model, leaving abrasive prospecting tactics in […]
Creators and consumers shape culture and trends, with creators aiming to captivate and retain long-term audience attention through engaging content.