Going meta
The ultimate leverage in the new economy belongs to those who go meta on existing assets. Going meta means finding […]
The ultimate leverage in the new economy belongs to those who go meta on existing assets. Going meta means finding […]
There are five trends reshaping how work will happen over the next decade: the leverage of artificial intelligence, the demise […]
In 2019, SAP bought Emarsys for $500M. By then, ARR had climbed from about $135M in 2017 (when I joined) […]
The biggest “hack” to win with content is to arbitrage attention. The way you do that is by deploying HQ, […]
The future of marketing is content communities. VIP communities let you move to a “pull” model, leaving abrasive prospecting tactics in […]
Creators and consumers shape culture and trends, with creators aiming to captivate and retain long-term audience attention through engaging content.