Things aren’t black and white, good or bad. Life happens on a spectrum, not in a void. No one tells […]
Going meta
The ultimate leverage in the new economy belongs to those who go meta on existing assets. Going meta means finding […]
The future of work (5 trends)
There are five trends reshaping how work will happen over the next decade: the leverage of artificial intelligence, the demise […]
What I learned from Emarsys’ $500M sale to SAP
In 2019, SAP bought Emarsys for $500M. By then, ARR had climbed from about $135M in 2017 (when I joined) […]
7 business growth principles
I have seven core “business growth values” that guide my decisions and help me stay focused when making decisions in […]
Get paid for the artistry (not the hours)
If the value of what you do is measured only by the labor itself, your utility is temporary. But if […]
F*ck the odds… you create your reality
Leave odds and probabilities to the bookies and bettors. You have to take chance out of the equation as much […]
Pricing strategies (SaaS & high-ticket)
Pricing structure is one of the most popular questions I get. For service or client based companies, you essentially have […]
Arbitraging attention with content
The biggest “hack” to win with content is to arbitrage attention. The way you do that is by deploying HQ, […]
The future of marketing is content communities
The future of marketing is content communities. VIP communities let you move to a “pull” model, leaving abrasive prospecting tactics in […]