Your cart is currently empty!
Author: michaeljoelbecker
-
Arbitraging Attention with Content
The biggest “hack” to win with content is to arbitrage attention. The way you do that is by deploying HQ, […]
-
How to Build a Distributed Branded Newsroom
Entrepreneurs should shift to a decentralized, participatory content model, enhancing authenticity and expertise company-wide.
-
How to Win by Investing in Content Marketing
Content marketing attracts committed audiences, driving long-term customer value.
-
The Content-Led Business (4-Step Formula)
Four-step formula to dominate the creator economy with unique solutions.
-
The 4 Layers of Decision Making: How to Become a Pressing Need
Effective marketing drives action through content that progress audiences from basic awareness to recognizing urgent needs. Understanding decision-making at four psychological levels—periphery, preference, priority, and pressing need—is crucial for tailored, impactful marketing that fosters real transformation.
-
Pricing Strategy for High-Ticket Offers & Subscription Businesses
Effective pricing hinges on data, desire, decision-making, and psychology.
-
Ultimate Guide: Building & Running a VIP Content Group
Private groups focus on core audiences for deeper, value-driven engagement.
-
The Future of Marketing is Content Communities
The future of marketing is content communities. VIP hashtag#content communities let you move to a “pull” model, leaving abrasive prospecting tactics in […]
-
The Content-Consumption Funnel Framework
Creators and consumers shape culture and trends, with creators aiming to captivate and retain long-term audience attention through engaging content.
-
How to Use Native Ads & Promotional Packages to Monetize Your Content
One under-leveraged monetization strategy that can allow you to run a clean blog without intrusive ads (which badly disrupt the […]