WATCH THE CONVERSATIONSHEPHYKENCUSTOMER EXPERIENCE & LOYALTY
The customer loyalty playbook.
A conversation with customer-service expert and author Shep Hyken on customer experience, loyalty, and growth.
Watch the episode
THE BUSINESS INTERVIEW SERIESHOSTED BY MICHAEL BECKER
UBIQUITOUS
PRODUCT. DISTRIBUTION. BREAKOUT GROWTH.
How companies
become everywhere.
Inside the decisions that turn promising startups into category leaders. Deep conversations with the founders and operators building what comes next.
TECH & SAAS/ FROM ZERO TO CATEGORY LEADER FROM THE UBIQUITOUS STUDIO
WATCH. LISTEN. GO DEEPER.
01 / THE CONVERSATIONSA company is an outcome.
A company is an outcome.
This is the story behind it.
What they saw early. What nearly broke.
The move that changed everything.
WATCH THE CONVERSATIONSHEPHYKENCUSTOMER EXPERIENCE & LOYALTY
WATCH THE CONVERSATIONJAMIETURNERBRAND & RELEVANCE
The incumbent’s war.
How the world’s most ubiquitous brands fight to stay relevant, with author and speaker Jamie Turner.
Watch the episodeLong-form conversations. Lasting ideas.Explore the full channel
02 / INSIDE THE BUILDThe people behind
The people behind
the companies you know.
Founders. Operators. Category builders.
Conversations across the tech and SaaS ecosystem.
Mark Organ
Founding CEO, Eloqua
Scott Brinker
HubSpot · Platform ecosystem
Varia Makagonova
Contentstack
Ricky Marton
HubSpot for Startups
More operators. More inflection points.
Follow the series for new releases.
03 / THE EDITORIAL PROMISEGo beyond
Go beyond
the success story.
The most useful part of a company’s journey is often the part that gets edited out. The false start. The constraint. The decision made before the outcome was obvious.
IN THE STUDIOPREPARED WITH INTENTION. PRODUCED WITH CARE.
Better preparation.
Better questions.
Deep research and a custom guest guide create the space for specific, thoughtful answers.
Follow the story
where it matters.
A 60–90 minute studio conversation about the choices, constraints, and moments that shaped the company.
Make the story
something you can see.
Real artifacts, archival footage, Editor’s Notes, and Ubiquitous Field Notes bring the turning points to life.
Build an asset
that keeps its value.
Careful editing and factual review create an evergreen story for builders, customers, and the next generation.
04 / THE ANATOMY OF BREAKOUT GROWTHSeven chapters.
Seven chapters.
A thousand ways to get there.
A guide for the conversation.
Room for the unexpected.
UBIQUITOUS FIELD NOTES
THE FIRST SIGNALWhat did you see
What did you see
that others missed?
Before the product, the funding, or the category, there was a signal. We start with the observation that made the company worth building.
THE QUESTIONS BEHIND THE COMPANY01 / 07
MICHAEL BECKERHOST & CREATOR, UBIQUITOUS05 / YOUR HOSTA journalist’s instinct.
A journalist’s instinct.
An operator’s questions.
I’ve spent my career studying how companies earn attention, build demand, and become known.
I’m Michael Becker, a consultant, M&A advisor, and author. I studied journalism in college, then found my way into marketing and the technology companies changing how businesses grow.
That path took me through Teradata Applications and five years building the branded content hub at Emarsys, before its acquisition by SAP. I later became an Entrepreneur-in-Residence at Antler, founded and sold New Earth Knowledge™, and wrote Content Capitalist.
Ubiquitous brings those threads together: curiosity about the story, respect for the craft, and a focus on the decisions other builders can learn from.
More about MichaelTHE UBIQUITOUS UNIVERSEKeep following
THE BOOKKeep following
the idea.
Go deeper
on becoming known.
Explore Ubiquitous THE NEWSLETTERThe thinking
between episodes.
Read & subscribe 06 / A SEAT AT THE TABLEBuilding something
Building something
worth understanding?
Ubiquitous is an invite-only series for founders and operators with a story that can help other builders. Guest suggestions and thoughtful introductions are welcome.
Start a conversation michael@michaelbecker.orgFOR OUR GUESTS
What does the conversation look like?+
A 60–90 minute conversation recorded through Zencastr. Michael researches your company and sends a custom guest guide beforehand, so you can arrive ready to discuss specific decisions and turning points.
How should I prepare?+
Review your guest guide and refresh the dates, metrics, and stories behind your journey. Join from a professional studio or polished home setup, with an external microphone, eye-level camera, good lighting, and a reliable connection.
What makes the finished episode different?+
Thoughtful pacing, polished audio and video, and around 10–12 meaningful visual cutaways. Product demos, early screenshots, prototypes, notes, and candid team photos help make the story tangible.
Is there a review before publication?+
Yes. A light factual review helps confirm key names, dates, metrics, and sensitive claims before the episode is published.
THE NEXT BREAKOUT STARTS WITH AN IDEA.Be there for