Ubiquitous · A YouTube series
The Podcast
How companies become ubiquitous.
Hosted by Michael Becker, the show combines deeply researched interviews with documentary-style editing to explain what a company built, how it earned attention, where it struggled, and which decisions changed the outcome.
New episodes every month · Published on YouTube
Channel trailer
The format
A founder interview built like a business documentary.
Each episode starts with research, moves through a focused long-form conversation, and is edited with the material needed to make the story clear.
Deep research
Public materials and guest-provided artifacts shape specific questions.
Long-form conversation
A 60–90 minute interview gives the full story room to develop.
Documentary edit
Product footage, archival screenshots, b-roll, notes, and takeaways add context.
Factual review
Important names, dates, metrics, and sensitive claims are checked before publication.
Create the clearest public account of how the company was built, what changed its trajectory, and what other founders and operators can learn from it.
What each episode covers
Guests + conversations
Conversations with founders, authors, and business leaders.
The guest list spans SaaS, marketing, customer experience, media, and the creator economy.
Book + media project
The show extends the research behind Ubiquitous.
Ubiquitous is Michael’s forthcoming book about how AI-era startups go from $0 to $100M by becoming everywhere. The podcast adds detailed conversations with the people who have built companies, categories, and audiences at scale.
A growth advisor, marketer, and author with 12+ years of experience across startups, SaaS, and enterprise technology.
Watch Ubiquitous
Go deeper than the usual founder interview.
Subscribe for researched stories about how founders and operators built awareness, distribution, adoption, and long-term market relevance.
Built something worth documenting? Guest participation is selective. Contact Michael.