Michael Becker · Founder-side strategic M&A
Selective mandates · private process
Sell-side M&A for early-stage software, AI & IP.
I take on a small number of exclusive mandates for founders selling software companies, pre-revenue technology assets, and IP. I qualify the asset, prepare the acquisition case, identify and approach named strategic buyers, and manage the process through diligence, offers, and close. My core range runs from pre-revenue through companies approaching $10M ARR.
Pre-revenue M&A broker and sell-side advisor for early-stage SaaS companies, AI products, strategic technology acquisitions, and software IP sales.
Current M&A representation
Five active software and AI M&A mandates.
Each company is represented through an exclusive, private sale process. Public descriptions protect company identities while showing the range of software, AI, and IP mandates I currently carry.
Multi-agent engineering infrastructure
An operating system for multi-agent software work, preserving intent, decisions, and execution across agents, tools, and teams.
AI infrastructure
AI + XR sports intelligence
AI and immersive-training IP that turns sports performance data into coaching, analytics, and fan experiences.
Sports technology
Native mobile collaboration
A purpose-built communication and workflow product designed for teams that live on mobile.
Mobile SaaS
Automated business systems auditor
Process intelligence that reads how business systems are used, finds friction, and reveals automation opportunities.
Process intelligence
Contract variance intelligence
A production-ready engine that detects consequential deviations before they become commercial or operational exposure.
Legal technology
Confidentiality protocolPublic descriptions intentionally exclude company names, valuation expectations, buyer activity, transaction terms, and sensitive product detail. Qualified parties receive fuller materials through a confidential review path.
M&A representation for pre-revenue and early-stage software companies.
I represent founders across pre-revenue technology acquisitions, revenue-producing SaaS and AI companies, and software IP sales. The core range runs from pre-revenue through roughly $10M ARR.
Revenue-producing software companies
Founder-led SaaS and AI businesses with customers, commercial proof, or a capability a larger platform can accelerate.
Pre-revenue technology acquisitions
Working products, code, patents, data, prototypes, and technical systems with clear strategic buyer value.
Software IP sales and carve-outs
Venture-studio companies, portfolio assets, dormant products, and founder-owned IP ready for a dedicated owner.
M&A advisor, broker, or marketplace
How to choose a SaaS M&A advisor, technology business broker, or marketplace.
Founders searching for a pre-revenue M&A broker, M&A agent, or sell-side representative will encounter very different models. I provide direct founder-side M&A representation for software, AI, and IP assets whose best buyers are specific strategic acquirers rather than a broad marketplace audience.
SaaS M&A advisor
Best suited to a recurring-revenue company where growth quality, retention, margins, customer concentration, and strategic buyer appetite all shape the outcome.
Technology business broker or M&A agent
A broad brokerage model can fit standardized, profitable businesses. Differentiated or pre-revenue software often requires narrower representation built around named strategic acquirers.
Software company acquisition
The buyer may be acquiring code, IP, customers, data, a team, a product wedge, or years of development time. The sale process should explain exactly which.
About Michael
Michael Becker: pre-revenue M&A broker and software acquisition advisor.

Michael Becker · Founder-side M&A representative
Sell-side M&A representation backed by 12 years in SaaS, AI, and acquisition environments.
I spent 12 years inside software, SaaS, AI, and GTM, including three businesses moving through acquisition environments: Emarsys before SAP, Teradata Applications before its divestiture, and SharpenCX during the investment period preceding its acquisition. In 2023, I sold a pre-revenue media asset I had built myself.
That founder exit changed the direction of my work. I found the role I cared about most: identifying where a product creates disproportionate value, earning the right buyer’s attention, protecting leverage, and advocating for the strongest credible outcome. Today, I carry five sell-side mandates personally and act as the founder’s acquisition representative from strategy through close.
Every accepted mandate stays with me. I conduct the research, shape the buyer thesis, create the acquisition materials, make the approach, and stay with the founder through diligence, offers, and closing.
The transaction figures describe companies where Michael worked and the scale of those acquisition environments. They represent operating context rather than advisory tombstones.
Why Michael Becker
Why founders hire me for early-stage and pre-revenue M&A representation.
I combine 12 years of software judgment with pre-outreach diligence, buyer-specific research, tailored acquisition materials, and direct execution. Every sell-side mandate stays with me from qualification through close.
Buyer-specific work before the first approach.
I research each strategic acquirer’s roadmap, product gaps, customers, acquisition history, and likely internal sponsor before outreach begins. The approach can include a tailored brief, Loom, mockup, or product concept built for that buyer.
- Named strategic buyer universe
- Pre-outreach acquisition diligence
- One accountable advisor throughout
- 01
12 years of SaaS, AI, and acquisition experience
My work across SaaS, AI, GTM, Antler, SAP, and multiple acquisition environments informs which positioning will travel, which buyers can act, and where transaction risk will appear.
- 02
Pre-outreach acquisition diligence
I pressure-test ownership, product proof, technology, dependencies, transferability, and likely buyer objections before outbound M&A outreach begins.
- 03
Buyer-specific briefs, Looms, and mockups
Each strategic buyer receives research and acquisition materials built around its products, roadmap, customers, and acquire-versus-build case.
- 04
Faster execution than a traditional M&A broker
Research, materials, revisions, outreach, and founder communication stay with one accountable advisor, allowing the mandate to move quickly.
The exclusive M&A mandate
My five-step sell-side M&A process for pre-revenue and early-stage companies.
Every accepted M&A representation engagement is selective, exclusive, and private. I manage the strategy, buyer preparation, outreach, diligence, offers, and closing path directly.
M&A fit and asset qualification
Confirm the legal entity, IP ownership, transferable assets, product proof, seller expectations, timing, and likely buyer interest.
Strategic valuation and buyer thesis
Define what the acquirer receives, the acquire-versus-build logic, a defensible value range, and the likely internal sponsor.
Acquisition materials and diligence
Build the confidential buyer brief, tailored assets, diligence foundation, management narrative, and buyer conversation path.
Private strategic buyer outreach
Approach a named buyer universe one-to-one with personalized M&A outreach tied to each acquirer’s roadmap and priorities.
Offers, diligence, and closing
Manage buyer interest, meetings, information flow, competitive tension, transaction diligence, offers, negotiations, and closing.
As the founder’s sell-side M&A representative, I keep the message and information flow controlled. Serious buyers receive the right material at the right stage, while the founder retains visibility across outreach, diligence, offers, and negotiations.
Relevant experience
Software operating experience across acquisitions, divestitures, and founder exits.
My M&A perspective comes from operating inside software businesses before and during changes in ownership, plus building and selling a pre-revenue asset of my own.
- Emarsys → SAP
Built the content and editorial engine across five years preceding SAP’s acquisition.
Reported $500M
- Teradata Applications
Worked inside the applications business before its divestiture.
Reported $90M
- SharpenCX
Operated inside the company during the strategic investment period preceding its acquisition.
Pre-acquisition
- New Earth Knowledge
Built, operated, and sold a founder-owned pre-revenue digital media asset through Flippa.
Founder exit · 2023
- Current advisory practice
Five active mandates across AI infrastructure, sports intelligence, mobile collaboration, systems intelligence, and legal technology.
Founder-side
Reported transaction figures provide operating context. They describe company-level outcomes in environments where Michael worked rather than sell-side advisory tombstones attributable to him.
Earlier mandate artifacts
Earlier M&A buyer research and acquisition marketing examples.
Two earlier assignments, included for the research, positioning, and buyer-document quality. Neither is presented as a completed transaction.

ChatDoctor
Sell-side positioning, buyer research, and targeted outreach across private equity, healthcare SaaS, and large healthcare groups for conversational healthcare software. The process produced several exploratory buyer conversations before the CEO paused the sale process to bring in operating leadership.

XR Upgrade
Strategic acquirer research, buyer materials, and targeted sell-side outreach for a European WebXR commerce platform. The mandate helped clarify buyer fit, market objections, and acquisition viability before the founder chose to wind down operations.
Questions founders ask
Questions about pre-revenue and early-stage M&A representation.
01What size company is a fit for your M&A representation?
My core range is pre-revenue through roughly $10M ARR. Fit depends on strategic buyer value: product depth, differentiated IP, customer proof, deployment readiness, ownership clarity, and the amount of time or risk an acquirer can avoid. Revenue-producing software companies are welcome when the strategic case fits the practice.
02How do you think about valuation?
Early-stage and pre-revenue assets rarely fit a single formula. I assess what transfers, credible transaction comparisons where data exists, commercial proof, and what specific buyers could launch faster, earn, save, or avoid building. The result is strategic valuation logic and a defensible range rather than a formal valuation opinion.
03What do buyers prioritize in an early-stage acquisition?
Roadmap acceleration: a capability the buyer already wants and can acquire faster than it can build. Clean transferability: clear ownership, manageable dependencies, and differentiated technology. Risk-reducing proof: a working product, tests, integrations, customers, pilots, users, documentation, or transition support.
04How long does a typical acquisition process take?
An unusually fast asset sale may close within 45 to 60 days after materials are ready. A more responsible expectation is 90 to 180 days, with some processes requiring longer. Buyer interest, internal approvals, technical and IP diligence, negotiation, and definitive documents drive timing.
05Do you require an exclusive M&A representation mandate?
Yes. Serious sale engagements generally use a defined period of exclusivity. It protects message control, buyer attribution, confidentiality, and negotiating leverage while I commit substantial work before an outcome exists. The agreement defines the term, covered buyers, success-fee attribution, tail, seller responsibilities, and documented carve-outs.
06How do you select and approach buyers?
I rank buyers by roadmap fit, ability to deploy the asset, purchasing power, acquisition behavior, likely internal sponsor, and probability of moving. Outreach is private and one-to-one. Each approach explains the buyer-specific acquire-versus-build case and may include a tailored brief, Loom, mockup, product concept, or original artifact.
07Can you guarantee a sale?
No advisor can guarantee an offer or closing. My role is to identify who has a current strategic reason to care, reach the right internal person, qualify interest, and manage a disciplined process toward the strongest credible outcome.
08What does a pre-revenue M&A broker or M&A agent do?
A pre-revenue M&A broker or sell-side M&A agent identifies strategic acquirers, prepares the acquisition case, conducts private buyer outreach, manages information flow, and represents the founder through diligence, offers, negotiation, and closing. This form of representation fits differentiated software and IP whose value comes from roadmap acceleration, proprietary capability, market access, data, talent, or avoided development time.
09What is your normal fee?
Most engagements use an upfront readiness fee, a success fee, or both. A focused readiness sprint generally starts at $5,000. Success fees for smaller early-stage transactions often range from 15% to 30% of total consideration and usually include a minimum fee. Fully contingent, distressed, cross-border, or unusually complex mandates may require different economics because I assume more no-sale risk.
10Are you a lawyer or registered securities broker-dealer?
My role covers qualifying private-company, software, product, and IP sale processes. It excludes capital raising, minority placements, custody of transaction funds, authority to bind either party, and legal, tax, accounting, securities, or formal valuation advice. Licensed professionals handle those workstreams.
Confidential initial review
Request pre-revenue or early-stage M&A representation.
If you own an early-stage software company, AI product, pre-revenue technology asset, or differentiated IP and want a direct view on whether a strategic sale is worth pursuing, send a short overview. I will review it personally and tell you whether I see a credible buyer path.
Direct founder review · private reply · selective intake