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Author: michaeljoelbecker
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The Future of Marketing is Content Communities
The future of marketing is content communities. VIP hashtag#content communities let you move to a “pull” model, leaving abrasive prospecting tactics in […]
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The Content-Consumption Funnel Framework
Creators and consumers shape culture and trends, with creators aiming to captivate and retain long-term audience attention through engaging content.
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How to Use Native Ads & Promotional Packages to Monetize Your Content
One under-leveraged monetization strategy that can allow you to run a clean blog without intrusive ads (which badly disrupt the […]
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How to Write Copy That Triggers Recipients to Respond
Enhance cold outreach by refining strategy, technique, and messaging.
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Scaling with Freelancers & Outsourcing
Outsourcing is growing in popularity among solopreneurs and SMBs.
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Why Execution Beats Out Ideas… Every Time
Execution on the idea—in an efficient way—is infinitely more important than the idea itself.
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Why Overseas Freelancers are Making U.S. Creatives Obsolete
Are overseas freelancers a threat to American knowledge workers? What are the implications of the freelance explosion for U.S. creatives?