Selected work

Growth work built to move revenue.

Category strategy, content systems and hands-on GTM execution for venture-backed SaaS teams and founder-led businesses.

HackerRank repositioning and pipeline growth case study
Positioning + demand

HackerRank YC S11

Added +14% in SQLs and $3.3M in pipeline in 90 days.

Polymail go-to-market and lifecycle strategy case study
GTM + lifecycle

Polymail YC S16

Built the growth plan to take MRR from $24K → $85K.

SaaS Academy rebrand and demand generation case study
Rebrand + demand

SaaS Academy

Drove +67% MQL growth in three months during a company rebrand.

Emarsys editorial growth and SAP acquisition case study
Editorial + expansion

Emarsys → SAP

Built a new editorial function as ARR grew from $134M → $175M ahead of a $500M acquisition.

Fractional growth and advisory work
Advisory portfolio

Fractional & Advisory

40+ SaaS teams advised. $700M+ in exits influenced.

Writing, media and intellectual property projects
Writing + IP

Writing, Media & IP

3× author. Built and exited a 60K-subscriber media brand.