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Selected work

Growth work built to move revenue.

Category strategy, content systems and hands-on GTM execution for venture-backed SaaS teams and founder-led businesses.

HackerRank repositioning and pipeline growth work
Positioning + demand01↗

HackerRank

YC S11

$3.3M in pipeline and +14% in SQLs in 90 days.

Polymail go-to-market and lifecycle work
GTM + lifecycle02↗

Polymail

YC S16

Built the growth plan to take MRR from $24K → $85K.

SaaS Academy rebrand and demand generation work
Rebrand + demand03↗

SaaS Academy

+67% MQL growth in three months during a company rebrand.

Emarsys editorial growth and SAP acquisition work
Editorial + expansion04↗

Emarsys → SAP

Built a new editorial function as ARR grew from $134M → $175M ahead of a $500M acquisition.

Fractional growth and advisory portfolio
Advisory portfolio05↗

Fractional & Advisory

40+ SaaS teams advised across a $700M+ cumulative exit trail.

Writing, media and intellectual property portfolio
Writing + IP06↗

Writing, Media & IP

Three-time author. Built and exited a 60K-subscriber media brand.

Selective advisory for early-stage to Series D firms. I build systems that scale to 9-figure revenue.

How I Work

  • Partnership Style
  • Consulting Portfolio
  • Fractional CMO - Interview

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