Selected work
Growth work built to move revenue.
Category strategy, content systems and hands-on GTM execution for venture-backed SaaS teams and founder-led businesses.

HackerRank
YC S11
$3.3M in pipeline and +14% in SQLs in 90 days.

Polymail
YC S16
Built the growth plan to take MRR from $24K → $85K.

SaaS Academy
+67% MQL growth in three months during a company rebrand.

Emarsys → SAP
Built a new editorial function as ARR grew from $134M → $175M ahead of a $500M acquisition.

Fractional & Advisory
40+ SaaS teams advised across a $700M+ cumulative exit trail.

Writing, Media & IP
Three-time author. Built and exited a 60K-subscriber media brand.