Michael Becker · Portfolio

Selected work.

A closer look at the software businesses, growth programs, and media assets I’ve helped build.

My work today is founder-side M&A advisory. These pages document the operating and founder experience behind it.

Six work historiesSoftware · Advisory · Original IP

01 · AI-era hiring · Embedded GTM

HackerRank

2025–26 · Marketing & GTM · Six-month on-site residency

Repositioning, launches, enterprise campaigns, and lifecycle work with the CEO and cross-functional teams.

$3.3M influenced pipeline across 188 opportunities

Polymail · YC S16

02 · Post-acquisition · Fractional growth

2025–present · Fractional GTM Lead · Advisor to the owner-operator

Working with the new owner of an established email product to rebuild its commercial operation.

16+ commercial pages shipped

SaaS Academy

03 · Leadership transition · Content & growth

2024–25 · Fractional Content & Growth Lead

A new company narrative, refreshed conversion assets, and demand work across three founder programs.

+67% growth in marketing-qualified leads

04 · Branded media · Enterprise SaaS

2017–22 · Senior Content Manager → Head of Content & Editorial

Nearly five years building Marketer + Machine through company growth, SAP’s acquisition, and integration.

+300% organic growth during my tenure

05 · Independent practice · Founder relationships

Since 2022 · Founder · Fractional CMO & Growth Advisor

Long-running client relationships, commercial assessments, and hands-on work across software and AI.

2,500 newsletter subscribers for Cirrus in six months

06 · Publishing · Original media · Ownership

2018–present · Author · Host · Founder

Three published books, New Earth Knowledge, and the continuing work behind Ubiquitous.

Built and sold New Earth Knowledge

The work today

My operating and founder experience now informs a focused M&A practice for early-stage software, AI products, and technology IP.