I take selective fractional and advisory engagements where I have direct operator context and can move a business fast. The work is hands-on and execution-heavy: narrative reset, demand systems, content flywheels, pipeline mechanics, and the assets that make growth repeatable.
I’ve partnered with 8 unicorns and multiple public-market leaders, contributing to $700M+ in exits. Engagements include Canva ($40B), Tipalti ($8.3B), Webflow ($4B), Asana ($3B), Demandbase ($1.3B), Exclaimer ($1B+), Boxabl ($3B+), and others. Selected artifacts and audit decks are linked below.
B2B / SaaS
Fractional content lead for the $4B web design platform, shaping editorial and SEO strategy supporting a product used by over 3.5 million users across 300,000+ organizations.
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Fractional growth lead for the $3B project management software form, designing the editorial, SEO, and distribution systems that compounded reach and demand as the business scaled to $739M in revenue and 75,000 customers.
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Led a GTM audit for Canva ($40B, 170M+ MAU), working with CMO Zach Kitschke on enterprise GTM alignment, partnerships, competitive strategy, content expansion, and org design.
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Delivered a high-leverage content growth system, including a full suite of founder-facing playbooks, community strategy, and editorial architecture designed to drive activation, brand ubiquity, and pipeline across early-stage operators.
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Partnered with owner-operator Pulin Thakkar to rebuild the website, launch an affiliate program, stand up cold outbound, and redesign free-trial and paid onboarding for the ex-YC (s16), 1,350-active-user product-led growth micro-SaaS. |
Engaged post-$175M debt raise to recalibrate GTM and content strategy for a $2B fintech platform powering global payables for 4,000+ companies. Led an audit to expanding category narrative, pipeline, and multi-product adoption beyond core AP.
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Sprint-based advisory drop-in for the bootstrapped digital signage software firm at ~$20M ARR. Owned a rebrand and NACS Conference launch, including event messaging, on-site booth experience, and editorial-style magazine ads to support vertical expansion. |
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Served as fractional CMO, delivering a growth and GTM audit for the ~$2B+ visual collaboration platform serving millions of knowledge workers globally; identified core growth levers across content, SEO, outbound, community, and video to accelerate enterprise demand and pipeline. |
Fractional CMO advisor for a venture-backed fintech marketplace that raised $9M in seed funding, delivering GTM strategy across SEO, CRO, ABM, evangelism, and paid channels to support scalable demand and category credibility. |
Exclaimer
Fractional GTM for the global email management SaaS serving 75,000+ organizations and scaling toward $100M+ ARR. Delivered focused expansion roadmap across SEO, ABM, sales enablement, and evangelist-led distribution. |
Demandbase
Brought in as growth advisor for the $1B+ ABM platform generating ~$750M in ARR following the $175M debt financing. Recalibrated GTM for the next stage of scale; delivered a comprehensive reset across positioning, content architecture, SEO, community, video, and sales enablement. |
Pre-Revenue Startups
GTM plan, investor narrative, deck build, and launch priorities for a new AI content studio taking on VEED.
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Category framing, GTM plan, event representation, and investor materials for an AI reputation management platform integrating SEO into reviews.
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Drop-in growth plan: user acquisition, commercial partnerships for classic chicken-and-egg problem pre-revenue.
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Designed the cold-start and merchant acquisition strategy, and building a media-driven evangelism engine to turn real-time offers into a scalable demand flywheel for local SMBs
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CAC planning, channel modeling, and growth roadmap for a consumer filing and life-document management application.
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GTM plan to convert Prodia’s infra advantage into developer adoption.
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Built the full GTM strategy and investor pitch for a fintech consumer app, translating the product vision into a YC-ready narrative, growth model, and launch plan.
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Delivered an end-to-end GTM and fundraising narrative for a pre-launch fintech bridging cash and crypto. Built the core pitch deck, clarified ICP and value prop, pressure-tested the monetization model, and prepped the founding team for YC-style fundraising and early partner conversations.
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Built a GTM reset for a Beverly Hills–based SaaS platform for cosmetic clinics, addressing homepage clarity, ABM targeting, intake flow redesign, and proof infrastructure to drive higher-value deals.
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Agencies
Publicis
Drop-in content and advertising strategist supporting select Indiana clients, including Gleaners Food Bank, on brand messaging, campaign copy, and demand-focused storytelling.
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Learfield
Brought in as a strategic growth lead to support revenue quality, sales enablement, and go-to-market ops during the final integration phase leading into SMA’s acquisition by Learfield.
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Graphite
Embedded growth partner for select clients, extending the team across positioning, launch messaging, and demand programs to accelerate client-side outcomes.
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Dropped in to rebuild a stalled client, resetting ads, listings, and subscriptions to unlock a 39% revenue jump in 90 days
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Built high-conversion outbound sequences to position MintLeads’ paid ads offer for fast trust and deal flow.
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Fractional CMO. Messaging + outbound + lead gen architecture across targeting, sequences, and conversion pages.
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Authors, Service Providers, & Consultancies
Beverly Hills Publishing (Andrea Albright)
Delivered a GTM and monetization expansion plan, mapping how to increase demand, raise deal size, and layer in a scalable growth advisory arm to support high-ticket author launches and multi-seven-figure publishing outcomes. |
Darren Hardy (Be the Exception)
Delivered a drop-in growth strategy for the author of The Compound Effect (1M+ copies sold), building an end-to-end lead magnet, funnel, and amplification system — including a hiring blueprint, ad mockups, and a repurposing engine.
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Partnered with Founder & CEO Ryan Ridgway to launch and author all posts for a new newsletter. Gained 2,500 organic subscribers in 6 months, with a 64% open rate.
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Frontier Technology
Delivered a drop-in growth plan for BOXABL, a $3.5B-valued modular housing startup, covering demand gen, waitlist mechanics, messaging, and PR control.
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Spent 10 months as cofounder and attended Antler’s Dubai residency, leading to a ~$180K pre-seed raise for the frontier tech venture developing EEG-detecting earbuds prior to parting ways with the team. Built the GTM plan, pitch deck, and waitlist (2K+ names) for the Beta release.
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Delivered a GTM and growth strategy for a VR surgical training leader with $100M+ raised, spanning content, ABM, paid media, partnerships, and demand generation.
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B2C Applications
Incfile (Now Bizee)
Delivered a fractional CMO GTM and demand strategy for Incfile, shaping growth, funnels, and acquisition-ready positioning ahead of its transition into Bizee, a platform now serving 1M+ entrepreneurs. |
zRaptor
Delivered a short-term GTM and investor-readiness engagement for a pre-revenue consumer fintech app; built pitch materials, acquisition plan, and YC application.
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Delivered a rapid GTM strategy in June 2023 for a consumer SaaS platform generating ~$200K ARR at the time, outlining acquisition and monetization levers that supported continued growth to ~$500K+ ARR as the business scaled.
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Food & Beverage
Defined a low-lift DTC growth layer for a multimillion-dollar fermented milk alternative brand, owning website messaging, lifecycle email, offers, and founder-led content. |
Built a growth blueprint for EBOOST (~$7M revenue), repositioning it from clean energy into a culture-driving performance brand anchored by a Diplo-led activation.
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Rebuilt business model for an Indiana-based family-owned business generating ~$3–5K per event, spanning online ordering, DoorDash, kitchen ops, pricing, and marketing.
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