CONTENT CAPITALIST: How to Create a Content Business So Exclusive Customers Beg to Buy [Hardcover] – Pre-Order

Description

The antiquated marketing funnel is predicated on pushiness, the hard sell, and false assumptions about how audiences behave in the real world. 

In fact, the notion that marketing happens in a funnel at all is inherently flawed. 

In CONTENT CAPITALIST, creator economy expert Michael Becker presents a radical new model for a new era of online business, one that puts content—not product—at the core. 

Legacy sales and marketing techniques are dead. Top entrepreneurs are taking a more nuanced approach by flipping the script and embracing a pull model. They’re distributing more value to more people than everyone else and turning the tables until their audience is lining up to invest.

From Discovery to Nurturing to Investment, to Enrollment, Ascension and Advocacy, the new way is about using a leveled-access content distribution approach and arbitraging high-leverage lead gen systems before the rest of the market catches up. This is how to win today.

Inside, you’ll also learn how to:

  » Turn social followers into subscribers and group members
  » Integrate neuro-emotional techniques to trigger engagement
  » Use smart growth hacks and AI to drive outsized ROI 
  » Incorporate “high-status sales” processes from intake to meeting to post-call
  » Set up “customer success insurance” to guarantee results (and testimonials)
  » Prepare for a hyper-digitized future of content-led commerce

Also included are exclusive Q&As with John Lee Dumas (Entrepreneurs on Fire), Matt Wallaert (ex-head, behavioral science, Microsoft), Robert Skrob (membership expert), and others.

The book guides you through the Continuum step-by-step, giving you specific tactics to shift into a new paradigm of content-led commerce. The future of capitalism will be collaborative and content-centric. And this is ground zero.