Content-Led GTM & Flagship Content Hub Build

Design and operationalization of flagship content properties that function as revenue infrastructure for AI and SaaS companies.

Scope of Work

1. Opportunity Audit

Category positioning review
ICP and demand analysis
Content and distribution audit
Revenue motion alignment
Competitive content landscape assessment

Output: Written recommendation identifying the highest-leverage flagship property.

2. Flagship Property Design

Core thesis and editorial angle
Audience definition
Content formats and publishing cadence
Distribution architecture
Revenue integration model

Output: Content hub blueprint with 90-day execution roadmap.

3. Production Infrastructure

Templates and SOPs
Editorial workflow design
Team coordination
Distribution loops
Sales enablement integration

Output: Operational content engine ready for sustained publishing.

4. Distribution & Revenue Integration

Email list growth systems
Lead capture architecture
Sales alignment
Partnership amplification
Performance tracking framework

Output: Content hub directly connected to pipeline generation.

Typical Deliverables

Flagship newsletter build
Founder-led authority platform
Research-driven insights hub
SEO-driven narrative moat
Case study engine
Multimedia thought leadership system

Engagement Models

Strategic Sprint

2 weeks
$7,500 fixed

Opportunity audit
Flagship concept definition
Content-led GTM blueprint
90-day execution plan

Embedded Partner

90 days
$25,000–$34,000

Content hub build & launch
Editorial system implementation
Distribution setup
Sales integration
Performance tracking

Residency

3–6 months
Custom scope

Full build and operationalization
Ongoing iteration
Team enablement
Distribution expansion
Revenue integration refinement

Engagement Parameters

Limited to 2–3 concurrent companies
Direct founder access required
Hybrid cash + equity structures available
Performance participation optional (with cash floor)
Payment plans available where appropriate

Schedule Intro Call