Content Capitalist · Michael Becker
The marketing
funnel is dead.
Meet the Content Continuum.
A six-stage model for turning audiences into customers, and customers into advocates. Build a business with content at the core.
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Choose your edition.
The central idea
Create the pull.
Distribute more value. Invite deeper investment. Give customers a reason to stay. The Content Continuum follows the relationship beyond the first sale.
- 01
Discovery
- 02
Nurturing
- 03
Investment
- 04
Enrollment
- 05
Ascension
- 06
Advocacy
Discovery to Advocacy. A different relationship with your audience.
Inside the book
Make content the
center of the business.
Specific tactics for the whole customer relationship, from your next subscriber to your strongest advocate.
Build an audience you can reach.
Turn social followers into subscribers and group members. Create an owned audience around your expertise.
Give people a reason to engage.
Explore neuro-emotional techniques that trigger engagement and make your content more compelling.
Get more from your growth efforts.
Use growth tactics and AI to improve the return on the time and resources you put into marketing.
Sell from a position of authority.
Apply “high-status sales” across intake, the meeting and the post-call experience.
Design for customer success.
Explore “customer success insurance” and how to support the outcomes that lead to testimonials and advocacy.
Build for content-led commerce.
Use leveled-access content distribution and prepare for a more collaborative, content-centric business model.
From the pages
A model you can
put to work.
Michael walks through the Continuum step by step, connecting content distribution, sales and customer success in one approach to online business.
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Exclusive Q&As
More perspectives.
More ways to think.
Conversations included in the book, spanning entrepreneurship, behavioral science and membership businesses.
John Lee Dumas
Entrepreneurs on Fire
Matt Wallaert
Former Head of Behavioral Science, Microsoft
Robert Skrob
Membership expert
A reader’s perspective
Read the full review“I will be adopting this book as part of the foundational guide to success of every client I work with.”
Vash Penn · Reader review
About the author
Michael Becker.
Michael’s work spans content strategy, audience building and software growth. In Content Capitalist, he presents a step-by-step approach to putting content at the core of an online business.
His focus: how a first encounter with your work can grow into a deeper customer relationship, lasting participation and advocacy.
Meet MichaelBefore you read
A few useful details.
Who is Content Capitalist for?
Creators, entrepreneurs, coaches, consultants and online business owners who want content to play a central role in attracting customers, selling their expertise and deepening customer relationships.
What is the Content Continuum?
The book’s model for content-led commerce moves through six stages: Discovery, Nurturing, Investment, Enrollment, Ascension and Advocacy. It explores leveled-access content distribution and the customer relationship beyond the initial sale.
Which editions are available?
Paperback · Hardcover · EPUB + PDF. Select your preferred format above to see the current price. Your order continues through this site’s existing checkout.
Full book description
Edition & product details
| Version | Paperback, Hardcover, EPUB + PDF |
|---|
Content Capitalist
Give your audience
a reason to come closer.
Build around content. Grow through the Continuum.
Reader reviews
Michael Becker’s “Content Capitalist” isn’t just another marketing book—it’s a revelation. “Content Capitalist” is a trailblazing, breath of fresh air in the often stuffy world of marketing. As someone who is in love with sales but has no tolerance for the old “push” marketing method, this book has exemplified to me a different path, proving that the universe truly listens.
The book’s central thesis—that content is the new currency in the digital age—is both fascinating and timely. But it goes deeper than that; Becker’s insights are incredibly saturating yet revelatory, prompting “aha!” moments throughout. As I read, I found myself consistently thinking, “How did I not know this before?!” It’s a testament to Becker’s ability to communicate complex ideas in a clear and engaging way.
“Content Capitalist” does not simply tick the box of being informative, though (as all marketing books should); it is also incredibly empowering—in a tactile way. Becker provides a roadmap, additional resources, case studies, numerous graphics, and even a course for leveraging the power of content to build a successful business—even when starting from scratch like many of us.
His approach is deliciously honest, authentic, and comprehensive, eschewing the pushy sales tactics that have given marketing a bad name, and I feel fortunate to have discovered this gem in the vast universe of information. “Content Capitalist” is easily the marketing book of the year, for me. It’s a game-changer, and I wholeheartedly recommend it to anyone looking to set their brands apart through strategic, measurable, magnetic marketing. As a brand engineer, I will be adopting this book as part of the foundational guide to success of every client I work with.