Fractional growth & GTM advisory

Internationally sought-after GTM advisor.

I identify the constraint limiting growth, then build what’s required to move revenue. Here’s my best proof.

Discuss an engagement ↗Explore selected work ↓

Meet Michael · Watch the introduction ↗

12+ yearsVenture-backed SaaS and growth experience.

40+ companiesAdvised across SaaS, startups, agencies, and founder-led businesses.

Seed–Series DBest-fit stage for focused advisory and hands-on GTM work.

0 → ScaleExperience from pre-revenue launches through market leaders.

Selected work

12+ unicorns. 2x YC-affiliated. $700M exit trail.

A deliberately edited set of strategic audits, operating engagements, and launch systems—weighted toward AI, B2B SaaS, and companies with real ambition.

Frontier AI · Enterprise SaaS · Product-led growth

Frontier AI · Acquisition strategyRecruiting rare human intelligence for frontier AI.Designed a high-trust acquisition system to reach Nobel laureates and elite professors—spanning positioning, outreach, invitation logic, and the path from interest to assessment.Explore the case study 02

Enterprise GTM · AdvisoryFinding the next growth constraint inside a category leader.Built a GTM audit covering enterprise alignment, partnerships, competitive strategy, content expansion, and org design.Open the work 03

PLG SaaS · Embedded growthRebuilding the GTM engine for a reimagined power inbox.Partnering with a new owner-operator to rebuild the website, launch a new affiliate program, stand up outbound, and redesign trial-to-paid onboarding.View the company

Additional selected engagements04—13

Startup ecosystemHubSpot for StartupsFounder-facing content and community system built to drive activation, demand, and category presence.

Product-led SaaSWebflowEditorial and SEO strategy for a product used by millions across hundreds of thousands of organizations.

Enterprise SaaSAsanaEditorial, SEO, and distribution systems supporting enterprise reach and durable demand.

Collaboration SaaSMuralFull GTM audit across content, SEO, outbound, community, video, and enterprise pipeline.

B2B SaaS · ABMDemandbaseGTM reset spanning positioning, content, SEO, community, video, and sales enablement.

Email SaaSExclaimerExpansion roadmap across SEO, ABM, sales enablement, and evangelist-led distribution.

AI · CCaaSSharpenCXOwned and earned media narrative supporting investment and an AI-driven CCaaS roll-up.

Vertical SaaSOptiSignsRebrand and NACS launch spanning messaging, booth experience, and editorial advertising.

Founder-led media · Private creditCirrus Capital PartnersBuilt and authored Altitude News, a net-new thought-leadership property supporting founder demand, lender relationships, and deal-partner visibility; 2,500 organic subscribers in six months with a 64% open rate.

M&A readiness · GTM opsLearfield Licensing PartnersStrategic growth support spanning revenue quality, sales enablement, and marketing-org readiness ahead of SMA’s acquisition by Learfield.

0 → 1 / Pre-revenue

I also know how to build before the proof exists.

For pre-revenue founders, the mandate changes: clarify the category, earn the first wedge, build the launch story, and make the company legible to customers and capital.

AI content studioBuppleGTM plan, investor narrative, pitch build, and launch priorities for an AI content studio entering the video category.

AI reputation techReevifyCategory framing, GTM plan, event narrative, and investor materials connecting reviews with SEO.

Vertical SaaSInstaPaytientHomepage clarity, ABM targeting, intake redesign, and proof architecture for a cosmetic-clinic SaaS.

How I engage

Senior judgment, close to the work.

The mandate changes with the constraint. Sometimes the company needs a clear diagnosis. Sometimes it needs a fractional operator. Sometimes it needs a concentrated sprint that leaves behind a working system.

01 / DIAGNOSE

Growth & GTM audit

Find the real bottleneck across positioning, acquisition, lifecycle, content, sales enablement, and operating cadence. Leave with a prioritized commercial roadmap.

02 / OPERATE

Fractional leadership

Embed with founders and executives to make decisions, align teams, manage partners, and turn the roadmap into shipped work and measurable movement.

03 / BUILD

Focused execution sprint

Ship a defined growth asset or system—from narrative and launch architecture to content engines, outbound programs, lifecycle flows, and conversion infrastructure.

Ready to move?Let’s talk.

Schedule a conversation ↗