Fractional growth & GTM advisory

Internationally sought-after GTM advisor.

I identify the constraint limiting growth, then build what’s required to move revenue. 10+ unicorns helped. $700M+ exit trail.

Discuss an engagement ↗Explore selected work ↓

Meet Michael · Watch the introduction ↗

12+ yearsVenture-backed SaaS and growth experience.

40+ companiesAdvised across SaaS, startups, agencies, and founder-led businesses.

Seed–Series DBest-fit stage for focused advisory and hands-on GTM work.

0 → ScaleExperience from pre-revenue launches through market leaders.

Selected client work

Selected work.

Audits, roadmaps, launches, and growth systems across venture-backed SaaS, startups, agencies, and frontier technology.

B2B / SaaS

12 engagements

WebflowFractional content lead for the $4B web design platform, shaping editorial and SEO strategy supporting a product used by over 3.5 million users across 300,000+ organizations.

AsanaFractional growth lead for the $3B project management software platform, designing the editorial, SEO, and distribution systems that compounded reach and demand as the business scaled to $739M in revenue and 75,000 customers.

CanvaLed a GTM audit for Canva ($40B, 170M+ MAU), working with CMO Zach Kitschke on enterprise GTM alignment, partnerships, competitive strategy, content expansion, and org design.

HubSpot for StartupsDelivered a high-leverage content growth system, including a full suite of founder-facing playbooks, community strategy, and editorial architecture designed to drive activation, brand ubiquity, and pipeline across early-stage operators.

PolymailPartnered with owner-operator Pulin Thakkar to rebuild the website, launch an affiliate program, stand up cold outbound, and redesign free-trial and paid onboarding for the ex-YC (S16), 1,350-active-user product-led growth micro-SaaS.

TipaltiEngaged post-$175M debt raise to recalibrate GTM and content strategy for a $2B fintech platform powering global payables for 4,000+ companies. Led an audit to expand category narrative, pipeline, and multi-product adoption beyond core AP.

OptiSignsSprint-based advisory drop-in for the bootstrapped digital signage software firm at ~$20M ARR. Owned a rebrand and NACS Conference launch, including event messaging, on-site booth experience, and editorial-style magazine ads to support vertical expansion.

SharpenCXLed owned and earned media for a cloud-native contact center platform, shaping the growth narrative that supported TELEO Capital’s majority investment and subsequent roll-up into a ~$100M+ AI-driven CCaaS platform.

MuralServed as fractional CMO, delivering a growth and GTM audit for the ~$2B+ visual collaboration platform serving millions of knowledge workers globally; identified core growth levers across content, SEO, outbound, community, and video to accelerate enterprise demand and pipeline.

FlowFiFractional CMO advisor for a venture-backed fintech marketplace that raised $9M in seed funding, delivering GTM strategy across SEO, CRO, ABM, evangelism, and paid channels to support scalable demand and category credibility.

ExclaimerFractional GTM for the global email management SaaS serving 75,000+ organizations and scaling toward $100M+ ARR. Delivered focused expansion roadmap across SEO, ABM, sales enablement, and evangelist-led distribution.

DemandbaseBrought in as growth advisor for the $1B+ ABM platform generating ~$750M in ARR following the $175M debt financing. Recalibrated GTM for the next stage of scale; delivered a comprehensive reset across positioning, content architecture, SEO, community, video, and sales enablement.

Pre-Revenue Startups

10 engagements

BuppleGTM plan, investor narrative, deck build, and launch priorities for a new AI content studio taking on VEED.

ReevifyCategory framing, GTM plan, event representation, and investor materials for an AI reputation management platform integrating SEO into reviews.

AlleyOopDrop-in growth plan: user acquisition, commercial partnerships for classic chicken-and-egg problem pre-revenue.

KiiwiDesigned the cold-start and merchant acquisition strategy, and built a media-driven evangelism engine to turn real-time offers into a scalable demand flywheel for local SMBs.

Morly (LifeMAP)CAC planning, channel modeling, and growth roadmap for a consumer filing and life-document management application.

ProdiaGTM plan to convert Prodia’s infra advantage into developer adoption.

zRaptorBuilt the full GTM strategy and investor pitch for a fintech consumer app, translating the product vision into a YC-ready narrative, growth model, and launch plan.

SwiftyDelivered an end-to-end GTM and fundraising narrative for a pre-launch fintech bridging cash and crypto. Built the core pitch deck, clarified ICP and value prop, pressure-tested the monetization model, and prepped the founding team for YC-style fundraising and early partner conversations.

InstaPaytientBuilt a GTM reset for a Beverly Hills-based SaaS platform for cosmetic clinics, addressing homepage clarity, ABM targeting, intake flow redesign, and proof infrastructure to drive higher-value deals.

SurgeAIDesigned an acquisition strategy targeting Nobel laureates and top-tier academic talent, positioning SurgeAI as the default infrastructure layer for frontier research collaboration, credibility signaling, and institutional-grade AI deployment.

Agencies

6 engagements

PublicisDrop-in content and advertising strategist supporting select Indiana clients, including Gleaners Food Bank, on brand messaging, campaign copy, and demand-focused storytelling.

LearfieldBrought in as a strategic growth lead to support revenue quality, sales enablement, and go-to-market ops during the final integration phase leading into SMA’s acquisition by Learfield.

GraphiteEmbedded growth partner for select clients, extending the team across positioning, launch messaging, and demand programs to accelerate client-side outcomes.

Reach BrandsDropped in to rebuild a stalled client, resetting ads, listings, and subscriptions to unlock a 39% revenue jump in 90 days.

MintleadsBuilt high-conversion outbound sequences to position MintLeads’ paid ads offer for fast trust and deal flow.

MyeVideoFractional CMO. Messaging, outbound, and lead gen architecture across targeting, sequences, and conversion pages.

Authors, Service Providers, & Consultancies

3 engagements

Beverly Hills Publishing (Andrea Albright)Delivered a GTM and monetization expansion plan, mapping how to increase demand, raise deal size, and layer in a scalable growth advisory arm to support high-ticket author launches and multi-seven-figure publishing outcomes.

Darren Hardy (Be the Exception)Delivered a drop-in growth strategy for the author of The Compound Effect (1M+ copies sold), building an end-to-end lead magnet, funnel, and amplification system including a hiring blueprint, ad mockups, and a repurposing engine.

Cirrus Capital PartnersPartnered with Founder & CEO Ryan Ridgway to launch and author all posts for a new newsletter. Gained 2,500 organic subscribers in 6 months, with a 64% open rate.

Frontier Technology

3 engagements

BoxablDelivered a drop-in growth plan for BOXABL, a $3.5B-valued modular housing startup, covering demand gen, waitlist mechanics, messaging, and PR control.

NeocoreSpent 10 months as cofounder and attended Antler’s Dubai residency, leading to a ~$180K pre-seed raise for the frontier tech venture developing EEG-detecting earbuds prior to parting ways with the team. Built the GTM plan, pitch deck, and waitlist (2K+ names) for the beta release.

Osso VRDelivered a GTM and growth strategy for a VR surgical training leader with $100M+ raised, spanning content, ABM, paid media, partnerships, and demand generation.

B2C Applications

3 engagements

Incfile (Now Bizee)Delivered a fractional CMO GTM and demand strategy for Incfile, shaping growth, funnels, and acquisition-ready positioning ahead of its transition into Bizee, a platform now serving 1M+ entrepreneurs.

zRaptorDelivered a short-term GTM and investor-readiness engagement for a pre-revenue consumer fintech app; built pitch materials, acquisition plan, and YC application.

BeamJobsDelivered a rapid GTM strategy in June 2023 for a consumer SaaS platform generating ~$200K ARR at the time, outlining acquisition and monetization levers that supported continued growth to ~$500K+ ARR as the business scaled.

Food & Beverage

3 engagements

KOATJIDefined a low-lift DTC growth layer for a multimillion-dollar fermented milk alternative brand, owning website messaging, lifecycle email, offers, and founder-led content.

EBOOSTBuilt a growth blueprint for EBOOST (~$7M revenue), repositioning it from clean energy into a culture-driving performance brand anchored by a Diplo-led activation.

Walking Waffle Co.Rebuilt business model for an Indiana-based family-owned business generating ~$3–5K per event, spanning online ordering, DoorDash, kitchen ops, pricing, and marketing.

How I engage

Senior judgment, close to the work.

The mandate changes with the constraint. Sometimes the company needs a clear diagnosis. Sometimes it needs a fractional operator. Sometimes it needs a concentrated sprint that leaves behind a working system.

01 / DIAGNOSE

Growth & GTM audit

Find the real bottleneck across positioning, acquisition, lifecycle, content, sales enablement, and operating cadence. Leave with a prioritized commercial roadmap.

02 / OPERATE

Fractional leadership

Embed with founders and executives to make decisions, align teams, manage partners, and turn the roadmap into shipped work and measurable movement.

03 / BUILD

Focused execution sprint

Ship a defined growth asset or system—from narrative and launch architecture to content engines, outbound programs, lifecycle flows, and conversion infrastructure.

Ready to move?Let’s talk.

Schedule a conversation ↗