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Blog Articles
- My Top 7 Business Growth PrinciplesI have seven core “business growth values” that guide my decisions and help me stay focused when making decisions in… Read more: My Top 7 Business Growth Principles
- Become an Irreplaceable LinchpinDon’t get paid for the work itself. Get paid for the energy required to make the work special. That starts… Read more: Become an Irreplaceable Linchpin
- H1 2024 in Review: 3 Big TrendsAnd just like that, the first half of 2024 is done. I swear, I blinked and we’re already halfway through… Read more: H1 2024 in Review: 3 Big Trends
- The Power of Deliberate Action in Shaping Your RealityLeave odds and probabilities to the bookies and bettors. You have to take chance out of the equation as much… Read more: The Power of Deliberate Action in Shaping Your Reality
- Hiring Tip: Intangibles > InterviewsWe weigh interviews too highly when hiring. Divorce a candidate’s interview skills with their ability to effectively do the job… Read more: Hiring Tip: Intangibles > Interviews
- Pricing Structure: Tiered Options or Single Price PointPricing structure is one of the most popular questions I get. For service or client based companies, you essentially have… Read more: Pricing Structure: Tiered Options or Single Price Point
- How Dating Apps Grow the ‘Hard Side’ of their NetworkDating apps present a fascinating business model, one in which the marketers and behavioral scientists behind the scenes must figure out how to maximize usage and create an ultra sticky platform for both sides of the network.
- How to Enable MRR & Grow Customer Lifetime ValueThree ways to enable monthly recurring revenue (MRR) and three ways to grow customer lifetime value (CLTV).
- The Ultimate Measurement Framework to Tie Marketing to Revenue (10 KPIs)A simple four-step KPI measurement framework for marketers.
- How to Play the Game of LifeLife is made up of various interconnected systems operating at different scales.
- The Magic of Divergent ThinkingDivergent thinking involves seeking multiple solutions where one might see only one, viewing life not linearly but as multidimensional. This critical attribute of genius reveals deeper truths beyond the apparent.
- Arbitraging Attention with ContentThe biggest “hack” to win with content is to arbitrage attention. The way you do that is by deploying HQ,… Read more: Arbitraging Attention with Content
- How to Build a Distributed Branded NewsroomEntrepreneurs should shift to a decentralized, participatory content model, enhancing authenticity and expertise company-wide.
- How to Win by Investing in Content MarketingContent marketing attracts committed audiences, driving long-term customer value.
- The Content-Led Business (4-Step Formula)Four-step formula to dominate the creator economy with unique solutions.
- The 4 Layers of Decision Making: How to Become a Pressing NeedEffective marketing drives action through content that progress audiences from basic awareness to recognizing urgent needs. Understanding decision-making at four psychological levels—periphery, preference, priority, and pressing need—is crucial for tailored, impactful marketing that fosters real transformation.
- Pricing Strategy for High-Ticket Offers & Subscription BusinessesEffective pricing hinges on data, desire, decision-making, and psychology.
- Ultimate Guide: Building & Running a VIP Content GroupPrivate groups focus on core audiences for deeper, value-driven engagement.
- The Future of Marketing is Content CommunitiesThe future of marketing is content communities. VIP hashtag#content communities let you move to a “pull” model, leaving abrasive prospecting tactics in… Read more: The Future of Marketing is Content Communities
- The Content-Consumption Funnel FrameworkCreators and consumers shape culture and trends, with creators aiming to captivate and retain long-term audience attention through engaging content.
- How to Use Native Ads & Promotional Packages to Monetize Your ContentOne under-leveraged monetization strategy that can allow you to run a clean blog without intrusive ads (which badly disrupt the… Read more: How to Use Native Ads & Promotional Packages to Monetize Your Content
- How to Write Copy That Triggers Recipients to RespondEnhance cold outreach by refining strategy, technique, and messaging.
- Scaling with Freelancers & OutsourcingOutsourcing is growing in popularity among solopreneurs and SMBs.
- Execution Over IdeasExecution on the idea—in an efficient way—is infinitely more important than the idea itself.
- Are Overseas Freelancers Making U.S. Creatives Obsolete?Are overseas freelancers a threat to American knowledge workers? What are the implications of the freelance explosion for U.S. creatives?