Blog Articles

Most teams operate with partial visibility into their own system. Metrics exist, dashboards exist, activity exists, yet no one can… Read more: How I Rebuild GTM Systems in 30–90 Days

Pipeline does not come from a single channel. It does not come from content alone, outbound alone, or product alone.… Read more: The Ubiquity Engine: How Pipeline Actually Gets Built in 2026

Most teams describe the same pattern. Pipeline looks strong one month and thin the next. Campaigns generate attention and then… Read more: Why Your Pipeline Feels Inconsistent (Even When Activity Is High)

As a supplement to building your own content property, you can buy one that already reaches your ideal customer and… Read more: How to acquire and integrate a content property into an existing business

I was taught that “working hard” was the key to success. It is and it isn’t.  For the first 18… Read more: Smart work vs hard work

Marketing is the process of creating a market. Most people think you do that by selling. You don’t. You do… Read more: 7 hard truths about marketing

There’s a strange pattern I noticed as I went through adolescence. People in their 50s, 60s, and 70s often said… Read more: How to slow the speed of life

For better or worse, you need other people in your sphere of influence. At worst, the “negative” people around you… Read more: The network effect

Here’s how to win in life: 1. Set the north star. Be clear. What’s the BHAG (big hairy audacious goal)?… Read more: How to succeed with surgical precision

Throughout my twenties, I surrounded myself with random acquaintances because I was afraid of being alone.  Now, in my thirties,… Read more: The gift of solitude

If I’d have stayed stagnant on what I studied in school (ad copywriting and journalism) I’d only know how to… Read more: Skill stacking

Consciously, irrevocably ascending above a lifestyle trajectory that was set into motion during unconsciousness is probably the most difficult thing… Read more: How to escape the matrix

You’re not crazy if you’re awakening and observing that life is getting harder, not easier. The difficulty dial is being… Read more: Old souls pick hard life scripts

Things aren’t black and white, good or bad. Life happens on a spectrum, not in a void. No one tells… Read more: Divergent thinking

The ultimate leverage in the new economy belongs to those who go meta on existing assets.  Going meta means finding… Read more: Going meta

There are five trends reshaping how work will happen over the next decade: the leverage of artificial intelligence, the demise… Read more: The future of work (5 trends)

In 2019, SAP bought Emarsys for $500M. By then, ARR had climbed from about $135M in 2017 (when I joined)… Read more: What I learned from Emarsys’ $500M sale to SAP

I have seven core “business growth values” that guide my decisions and help me stay focused when making decisions in… Read more: 7 business growth principles

If the value of what you do is measured only by the labor itself, your utility is temporary. But if… Read more: Get paid for the artistry (not the hours)

Leave odds and probabilities to the bookies and bettors. You have to take chance out of the equation as much… Read more: F*ck the odds… you create your reality

Pricing structure is one of the most popular questions I get. For service or client based companies, you essentially have… Read more: Pricing strategies (SaaS & high-ticket)

The biggest “hack” to win with content is to arbitrage attention. The way you do that is by deploying HQ,… Read more: Arbitraging attention with content

The future of marketing is content communities. VIP communities let you move to a “pull” model, leaving abrasive prospecting tactics in… Read more: The future of marketing is content communities

Creators and consumers shape culture and trends, with creators aiming to captivate and retain long-term audience attention through engaging content.

Execution on the idea—in an efficient way—is infinitely more important than the idea itself.