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Month: May 2024
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Hiring Tip: Intangibles > Interviews
We weigh interviews too highly when hiring. Divorce a candidate’s interview skills with their ability to effectively do the job […]
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Pricing Structure: Tiered Options or Single Price Point
Pricing structure is one of the most popular questions I get. For service or client based companies, you essentially have […]
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The Secret Behind How the Top Dating Apps Grow the Hard Side of their Network
Dating apps present a fascinating business model, one in which the marketers and behavioral scientists behind the scenes must figure out how to maximize usage and create an ultra sticky platform for both sides of the network.
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How to Enable MRR & Grow Customer Lifetime Value
Three ways to enable monthly recurring revenue (MRR) and three ways to grow customer lifetime value (CLTV).
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The Ultimate Measurement Framework to Tie Marketing to Revenue (10 KPIs)
A simple four-step KPI measurement framework for marketers.
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How to Play the Game of Life
Life is made up of various interconnected systems operating at different scales.
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The Magic of Divergent Thinking
Divergent thinking involves seeking multiple solutions where one might see only one, viewing life not linearly but as multidimensional. This critical attribute of genius reveals deeper truths beyond the apparent.
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Arbitraging Attention with Content
The biggest “hack” to win with content is to arbitrage attention. The way you do that is by deploying HQ, […]