How to escape the matrix
Consciously, irrevocably ascending above a lifestyle trajectory that was set into motion during unconsciousness is probably the most difficult thing…
Read More
Category: Content Strategy
Old souls pick hard life scripts
You’re not crazy if you’re awakening and observing that life is getting harder, not easier. The difficulty dial is being…
Read More
Divergent thinking
Things aren’t black and white, good or bad. Life happens on a spectrum, not in a void. No one tells…
Read More
Going meta
The ultimate leverage in the new economy belongs to those who go meta on existing assets. Going meta means finding…
Read More
The future of work (5 trends)
There are five trends reshaping how work will happen over the next decade: the leverage of artificial intelligence, the demise…
Read More
What I learned from Emarsys’ $500M sale to SAP
In 2019, SAP bought Emarsys for $500M. By then, ARR had climbed from about $135M in 2017 (when I joined)…
Read More
Arbitraging attention with content
The biggest “hack” to win with content is to arbitrage attention. The way you do that is by deploying HQ,…
Read More
The future of marketing is content communities
The future of marketing is content communities. VIP communities let you move to a “pull” model, leaving abrasive prospecting tactics in…
Read More
Use content to drive attention retention
Creators and consumers shape culture and trends, with creators aiming to captivate and retain long-term audience attention through engaging content.
Read More